Creative Project Marketing (CPM) is a real estate marketing method for promoting shopping center venues by strategically aligning shopping venue owners with green credentials and further by strategically aligning parking lots with consumer brands via shopper tracking billboard technology from the parking lot to the retailer, in order to maximize retailer's daily special deal promotions.
Our mission is to create a positive awareness for shopping venue portfolios, and consumer brands via the CPM methodology. We strive to enhance shopping venues as 'Green Brands', using effective target marketing strategies via the installation of solar systems over the parking lot and further connecting the system with digital billboards that promote retailers at the parking lot. The objective is to deliver ROI that is second to none.
Example of what can be achieved with today's technology ...
'Creative Project Marketing' was established with the aim of developing a network of entertainment-based projects, which link retailer promotions with solar product prize give-aways The retailer / solar marketing system was created to promote green shopping venue properties via 'WOW-featured' marketing channels. Our marketing methodology proposes a marriage between shopping venue owners, retailers and consumer brand owners, whereby all parties are promoted as green supporters at the parking lot. We provide a turn-key infrastructure that will enable customers to receive the ultimate in entertainment experience prior to entering the shopping venue, by awarding green real estate holdings as their reward for participating in the retailer promotions, and in so doing contributing towards addressing and supporting Climate Change initiatives and issues.
We seek out syndication with real estate property investors, shopping venue owners, billboard operators and green industry leaders, and cross promote the syndicate via our parking lot technology, having the real estate as the asset base underlying the promo event costs and its technology. We can show syndicate participants how to maximize their investment dollar, assist in creating a 'Green Brand' corporate identity,providing competitive advantage positioning and opening doors in previously untapped international markets.
Our Marketing Model
Our unique marketing approach has been created in response to the changing conditions facing bricks'n mortar retailers who compete with online retailers, international advertising and the marketing world in general. We recognize conventional advertising and marketing has become less effective in reaching new customers. Therefore, we made it our mission to provide new creative marketing system designed to reach customers who were ‘tuning out’ traditional marketing.
Rather than push messages at people, our unique style of marketing pulls people in. This ground-level communication between 'retailers, brand owners, advertisers, event promoters and consumers' is necessary to reach householders, in today’s marketing environment, especially in view of the fragmentation of content and media markets. Rather than reaching 100's of consumers via a handful of media networks, we aim to reach the entire retail strip via a handful of consumers who park in our technology-enabled parking lots.
In relation to analyzing the effectiveness of promotional messages, such as light boxes and print posters currently deployed inside most shopping venues, there is currently no absolute method whereby the shopper, to which the promotional messages are directed, can be identified as having been noticed or acted upon the advertiser messages. Therefore there is a need to design a system which addresses this issue, as current systems do not facilitate the recognition of shoppers as unique shoppers, whereby the advertising message can be analyzed.
Our technology solution provides the means to identifying the shopping visitor who park in the venue parking lots, as unique shoppers and consequently deriving business intelligence analytical data from tracking the activities of such unique shoppers from the parking lot into the venue, the retailers stores and ultimately consumer activities of interest to brand owners who participate in sponsoring such system.
CPM provides an opportunity for shopping venue owners and their retailer partners to ‘Get involved in the Show’. and become featured sponsors by engaging with the car parking community, in order to build an authentic presence within the community that gives the venue owner, his retailers and brand owners the credibility needed to interact with customers.
Invest in the Community -
One surefire way of gaining the above-mentioned community's loyalty, is to invest in it. This investment can consist of introducing the public to cool solar prize give-aways. 'Retailers and Brand Advertisers' thus sponsor billboard promotions where the shopper communities, who park in our technology-enabled parking lots, can participate in such sponsorships. Any action 'Retailers and Brand Advertisers' take that makes the community more fun, gives the users more tools or helps any particular member achieve a goal, is something that adds value to the community members and makes other non-members want to participate in such sponsored communities.
As budgets flow from offline into digital marketing, a RE Investor's relationship with its customers must keep up with the times. Once, marketing messages were piggy-backed onto mass-market publishing channels as advertising; now those messages have become content in a 'Brand's' own publishing environment, with its customers and potential customers becoming its audience. 'Retailers' and 'Brand Owners' today must talk to their audience where they are, not where they want them to be.
So, here are some reasons why our car park enabled technology will provide 'Retailers' and 'Brand Owners' with the means to think out-of-the-box:
There is a difference between consumers, customers and audience -
Brands are accustomed to acquiring 'Customers' (people who pay for goods and services) from the larger pool of 'Consumers' (peole who use those goods and services). Brands are increasingly realizing that retaining customers and engaging consumers means treating them as an 'Audience' (the part of the general public interested in promotions). Understanding these groups and how to address each one can help 'Retailers' acquire an audience from the ranks of relevant consumers who can ultimately be converted into customers. Our technology will deliver such conversions via the patented tracking methodology.
Acquiring and reacquiring the same audience is expensive -
Brands know that it is more cost effective to extend the period of engagement with their base of potential customers by providing them with an ongoing communication stream of relevant, engaging and entertaining content. Our technology provides means to facilitate the brand engagement period.
Engage and empower an audience -
Customers are interested in Brands beyond just that first key period when they are making decisions. Provide them with valuable tools to stay connected with the 'Brand' message in a way that they can manage, will extend their engagement, and increase interaction. Every additional channel gives them another opportunity to stay engaged with the brand's message. Our solar give-away prizes proposes solutions to rich and atomized content.
Brands and their digital assets –
Most brands generate large amounts of content that is being viewed by their consumers as information overload: (articles, press releases, photos, video and other content generated for internal and external use). The CPM system can repurpose such content into parking lot content. This is especially true of brands in the lifestyle and tourism industries, of which real estate stradles both.
Thinking like internet publishers enables permission (opt-in) marketing -
Whatever publishing channels it makes available to its audience, 'Retailers and Brand Owners' will have to describe those channels in the form of an attractive value proposition. Obtaining the "opt-in" is no longer only a necessary part of the marketing process, but is the essential step in any act of potential buyer engagement. The audience is generally not going to "opt-in" to a Brand's platform to be marketed at, but it will "opt-in" to receive content regarded as interesting and valuable.
Interesting content encourages viral pass-along -
In the early days of digital marketing viral rates routinely ran to 30 to 40 percent of downloads, and it was not unusual to see viral rates run well over 100 percent. These days, people are a lot more conservative about what they will share with a friend, and successful viral rates generally run between 5 and 10 percent of adopters (users who keep the message for more than one day). However the value of those users and their recommendations is enormous. Viral rates can be improved by providing multiple viral paths via our car park tracking-enabled technology If audience members find the content compelling, they are much more likely to send it along.
Here are two examples of interesting content that promote viral pass-along.
CPM Patent helps companies extract brands -
There are challenges to engaging with consumers by publishing to them as an audience, but the rewards are great. Not only will the audience be more deeply engaged with brands, but our tracking technology will provide the means for 'Retailers to be more in touch with their customers. Marketers will be better able to deploy content that will keep them engaged, and have multiple outlets for the marketing messages the retailers and brand owners develop.
Our CPM methodology proposes to 'Retailers & Brand Owners' ideas and innovations that are not usually a part of their promotion mix. The CPM concept is not just a method to sell ideas, but also one to buy solutions to complex marketing problems.
Our system is designed to identify cultural meanings, market conditions, spotting the opportunity, selling the opportunity back to the customer, and this without theater, or fancy language, or charisma, or glittering phrases. Just very clear tracking insights that can be put into practice straight away.
Ultimately, PRESENTATION is the key to successful branding.
Here's an example of an out-of-the-box video designed to engage: